Our Blogs

MAY 2023

Because of the numerous advantages and benefits, more and more people say they prefer online shopping over conventional shopping these days. The buyer’s decision-making process has changed dramatically in recent years. Buyers are conducting extensive research online before ever speaking to a sales person. Buyers are also making more direct purchases online and via their smartphone, never stepping foot into traditional brick-and-mortar locations. The internet makes doing business much easier and faster. It’s led to changes in the way people do business with a rapidly growing world wide trend towards online shopping or e-commerce.

Many people around the world prefer to shop online and buy products from several brands and companies that they cannot find or are not available for purchase in their home countries. Nowadays, and with the help of new technology and the support of the internet, people from all around the world can purchase items online by simply sitting in their homes. Purchasing items and products through the Web is a very easy task to do. It is now playing a very important role in everybody’s life, especially elderly people, as well as people with a very busy schedule.

Selling direct online increases your reach. With an online store, your profits are no longer limited by the number of customers that can physically visit your brick and mortar location. You can sell across towns, counties, and even across borders, removing all geographical limitations. Your online store also allows you to cater to shoppers who find it more convenient to browse and buy at times when retail locations are not traditionally open. Online shopping can save time for both the buyer and retailer, reducing phone calls about availability, specifications, hours of operation or other information easily found on company and product pages.

There are a lot of reasons why customers today prefer shopping online:

• Convenience. The convenience is the biggest perk. Where else can you comfortably shop at midnight while in your pyjamas? There are no lines to wait in or shop assistants to wait on to help you with your purchases, and you can do your shopping in minutes. Online shops give us the opportunity to shop 24/7. There is no better place to buy informational products like e-books, which are available to you instantly, as soon as the payment goes through.
• You can send gifts more easily. Sending gifts to relatives and friends is easy, no matter where they are. Now, there is no need to make distance an excuse for not sending a gift on occasions like birthdays, weddings, anniversaries, Valentine’s Day, Mother’s Day, Father’s Day, and so forth.
• Price comparisons. Comparing and researching products and their prices is so much easier online. Also, we have the ability to share information and reviews with other shoppers who have firsthand experience with a product or retailer.
• No need to travel. People don't usually like to move a lot to get what they want. Of course, nothing can compete with the experience of going to a clothes boutique and buying what you want, but normally people just don't want to travel. Customers don't usually live near the shops they would want to visit, but today they have an option to visit the shop online.

An ecommerce system provides real time data and analytics about your products and your customers. You can see how people interact with the site, what products interest them, what they left in their basket and how much the average purchase was. Valuable metrics that allow you to make adjustments to meet your customer’s needs.

So if you need a new site or a redesign, don't hesitate to get in touch with us today!